An animated series that has already become a classic! Since 1999 on the air! Over the 20 years since its inception, Sponge has grown into a global phenomenon and remains the most popular Nickelodeon animated series in the world. Products under the brand name “SpongeBob SquarePants” continue to conquer new markets, enjoying demand and popularity among fans of the series. He is a charming hilarious fellow for his favorite ages and gives almost 100% audience coverage! • Third feature film from PARAMOUNT MOVIE – premiere in 2020! • Large-scale brand support in 2019 – SpongeBob celebrates its 20th anniversary! • Launch of a completely new line of toys in 2019, ALPHA became a global partner • SpongeBob Gold – presentation of the capsule collection at Mercedes Benz Fashion Week in autumn 2019 • Included in the TOP of the most popular • Permanent leader on the 2×2 TV channel • Multiple winner of the prestigious Kids Choice Awards in the category “Best Cartoon”.